Creative Women Business Owners Inspire Art, Culture and Community

Creative Women Business Owners Inspire Art, Culture and Community

York Road, that runs through the center of Hatboro, is a lovely mixture of old and new….from the hometown hardware store and historic library to craft breweries and a vegan restaurant. Among the most exciting additions to this main street in recent years are some women-owned businesses whose missions are to cultivate and celebrate both a sense of local community and Hatboro’s growing potential as a destination. “So many businesses in Hatboro...

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“Elements” Always in Style

“Elements” Always in Style

Feeling nostalgic? It’s that time again to sort through the medley of our greatest hits and misses of the past year and to decide what to bring with us into the New Year. (Hmmm… let’s leave the bacon-infused martini; but definitely keep the Paleo pizza crust recipe.) Some things, however, are timeless and should not only be kept, but taken out, dusted off and used. On that note, let me reacquaint you with an old friend, or perhaps introduce you...

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Businesses communicate personality and passion

Businesses communicate personality and passion

Did you ever walk into a “bistro” that turns out to be a coffee shop, or a beauty salon that is posing as a “spa?” Sure, those words may bring people in, but they’re not likely to bring them back. Defining the personality as well as the purpose of your small business and carrying that through to all aspects of your customer-facing communication can create brand loyalty and customer confidence, which are what get you through good times and bad....

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Inklings

Inklings

An effective communication strategy has many facets that need to work together to achieve optimum impact. We are using this forum to bring you ideas, tips and techniques that may give you an “inkling” of some best practices and how they can work for your business. The tendency is to “do it all” when it comes to communicating our business messages. But not every business has the resources or time to take advantage of the myriad vehicles for...

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